Objectives

• After this programme you will understand that marketing and branding is about creating experiences and you will be able to design those experiences and inspire your team to participate
• Get new experiences and new ideas for a surprising and competitive successful brand management

Who is it for?

Junior and middle managers who work for or with consumers and who are open for new ideas working for or with consumers

Programme Content

DAY 1 : OUR BRAND DAY

• What brands are for
• How brands create value
• Why your brands needs YOU…and lots of other strategists, bricoleurs and seducers (brand hijack social branding, etc.)
• brand strategies (brand identity, brand extension, brand exploitation)

 DAY  2 : OUR EXPERIENCE DAY

• How consumers perceive, learn and participate
• Main components of a consumer’s experience
• Understanding (research) the consumer’s experience
• Translating the strategy into a direct experience/action

Faculty

Prof. Christian Blüemelhuber
Professor in InBev Baillet Latour Chair of Euromarketing at SBS-EM.  He holds a Dr. degree from Munich University, worked at universities in Europe, the US and Asia and is an expert in translating scientific concepts into the everyday language and work of managers.